sh*t – design
“Watching a concert, having a beer, waiting until the next one starts and having a beer. The idea of creating a cushion was born. People could sit on something cosier when waiting the next concert or just by having a beer. Regarding the design, as most of the festivals take place on a field, we created a cushion, which looked exactly like a cow¹s droppings. De Zitvlaai (The Sitshit). More than a useful item, a relevant design.
Indication of how successful the outcome was in the market:
It was a gigantic hit. For each festival Studio Brussels supplied a couple of thousand cushions, which were all sold out in minutes. People lined up in long queues so they could get their own copy. Next to a lot of free press, people were very enthusiastic about the cushion and they left great comments on the Studio Brussel website. An important indication of success results in the fact that De Zitvlaai was admitted in an exhibition of the Belgium Design Museum. And it features already in the book “ design with a smile”.”